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My PR Bucket List
Inspired by Arik Hanson, Justin Goldsborough and Heather Whaling, I’ve decided to put together my own PR bucket list. Traditionally, I don’t have goals for my career as defined by most. There’s not a particular job title I want to hold. I don’t have an idea in mind for a salary number that would make me feel as if I’ve “arrived”. There’s not a particular client I want to land. That said, after some thought, I think these are some things I’d love to shoot for. Two of these probably aren’t feasible in any way (#3, #5) because I’d have to be employed by the University of Iowa and it’s doubtful I could ever convince my wife to move to Iowa City; and Rage Against The Machine is likely kaput forever (WHY CAN’T YOU JUST GET ALONG WITH THE BAND, ZACH??!!!!). Without further ado, my Top 5 for my PR bucket list:
- Secure the opportunity for a client (or myself) to sing the 7th inning stretch at Wrigley Field
- Advise a Major League Baseball franchise (stole this one from Hanson; but it’s been something I’ve wanted to do for a while)
- Conduct media relations for the University of Iowa Hawkeyes during a Rose Bowl trip
- Do press for a non-profit I either work for or that is a client that has secured a 7-figure donation/fundraising event
- Manage the press for Rage Against the Machine’s reunion World Tour
How about you? What’s on your PR bucket list?
Who is Matt LaCasse?
Who am I? Here’s my Twitter bio:
Husband. PR, Marketing, Social Media. Hawkeyes/Cubs fan. I may or may not use humor as a defense mechanism. All thoughts are my own.
Mark Ragan tweeted a link to a Becky Johns post from last November about personal branding. That post can be found here. She wrote this, which really struck home with me:
Want to know what your personal brand is? If you even have one? Ask people what they think of you. Ask them to re-write your Twitter bio. Ask them to describe you in one sentence.
I’m pretty confident about myself. I feel like a I have a pretty good handle on things, and that when I give my opinion, it is a well-informed one (which doesn’t mean it’s always right). That said, it doesn’t matter what my perception of myself is. It matters what YOUR perception of me is. So, *deep breath* re-write my Twitter bio for me. 2-3 sentences to define who I am. I’m sure this will be interesting as this is posted to Facebook, and I am connected with many more people there that I know in real life as opposed to having met on Twitter. Tweet it at me, leave a comment on Facebook, or leave it in the comments here. I’ll collect them and then write another post that’s re-evaluated what my personal brand is.
Have at it.
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